Bad advertising experiences are one of the biggest drivers of VAS market failure. This can be a combination of intentional misleading advertising practices by content providers and advertising publishers and malicious attempts to dupe consumers by unscrupulous global app and website publishers or accidental targeting of high risk customer segments though automated media buying or affiliate marketing networks. This results in significant brand damage and commercial risk through increased customer complaints, enraged consumer advocate groups and attracts unwanted regulatory intervention.
Detects malicious acquisition flows.
Identifies advertising fraud.
Integrates seamlessly with all other VENE products.
Flags suspect events in real time for investigation or automatic blocking.
Provides insight in the VAS advertising ecosystem across all aggregators, content providers, and publishers in real time.
Can automatically remove suspect publishers from the carrier’s ecosystem.
We are looking forward to hearing from you.